The Social Identity Lab, directed by Dr. Michael Hogg and managed by Xiang Ao, is a center for social psychological research on group processes, intergroup relations, and the self-concept. Research is guided by a focus on social identity processes, and on the conceptual development and societal application of our understanding of these processes.

Our research has a broad focus on:

  1. influence processes within and between groups;
  2. the motivational role played by self-uncertainty in group behavior, intergroup relations and self-conception; and
  3. the structure of self-conception and identity in group and intergroup contexts